Well the weather might be grey and dreary here in the UK, but luckily Apple has decided to inject a little colour into our summer with their new ‘Shot on iPhone’ ad campaign.
The campaign reflects Apple’s continued focus on the photography market. They know that the average Jo doesn’t want to fumble around and carry a traditional camera with them anymore, so the campaign is a celebration of that simple action of capturing a moment with your iPhone whenever and wherever you are.
And of course its a nice way of reiterating the quality of the iPhone 6S’ camera in a market where Samsung and Nexus are offering some serious competition.
The focus of this new campaign is on the vibrant colours people see around them in their daily lives. And when placed together they create a fantastically eye-catching colour spectrum.
As with previous ‘Shot on iPhone’ campaigns Apple recognizes the original photographers of each shot – inserting a caption under the image citing the original source.
Soon to be coming to a subway near you… the Colours (or Colors as they say in Apple’s native tongue) Campaign is due to launch this week in the UK, USA, Canada, Australia, France, Germany, Italy, Spain, Switzerland, Turkey, Russia, UAE, Brazil, Chile, Colombia, Mexico, Japan, Singapore, Hong Kong, India, Korea, China, Malaysia, New Zealand and Thailand.
If you spot it let us know in the comments below!
