Apple Music was announced earlier this month at Apple’s WWDC keynote, but pricing was only announced for the UK. Now, a screen shown in the beta version of iOS 8.4 has revealed how much it will cost in the UK and Europe.
According to that screenshot, the price will be £10 per month for the UK and €10 per month (£7.15) for European customers. That’s a fair amount higher than the $10 per month (£6.35) that it costs in the US – although the cost in the UK and EU includes VAT, which explains some of the price increase.
A family plan is also available, which allows up to six users at a price of £15 per month. Of course, a free one month trial is also available.
Other music-streaming services are largely the same price per month in the UK, although some are marginally less expensive with certain restrictions. Take a look:
- Spotify: £10 (free with ads)
- Google Music: £10 (£8 for early adopters)
- Xbox Music: £9
- Rdio: £10
- Napster: £10 (£5 for PC only)
- Tidal: £20
Alphr recently suggested that Spotify (and other music streaming services) should slash their UK prices, as only 17% of free customers eventually upgrade to paid service. In the US, that rate more than doubles to 40%. This data, provided by analyst firm Alvarez and Marsal, suggests that at a £5 monthly price, adoption should increase dramatically and music firms would have higher profits. Their analysis might be a bit simplistic, but there’s some truth in it for sure.
What do you think of Apple Music’s price in the UK, EU and US? Will you be going with a music streaming service, or preferring a bunch of songs saved onto a Micro SD card? Let us know in the comments below, or write to us on Twitter @mobilefun!