Mobile Fun acquires Playfect
Mobile accessories retailer kickstarts distribution business through improved sourcing.
Birmingham, 10 February 2014. Mobile Fun, a global online retailer of mobile device accessories, has announced the acquisition of Playfect, a leading global manufacturer of mobile accessories and video game accessories.
Operating since 2008, Playfect has supplied large and mid-sized retailers, distributors and OEM brands in more than 30 countries.
As part of the deal with the previous owner Tool Interactive, Mobile Fun has acquired the Playfect brand, operations and assets, including www.playfect.com/mobile and www.playfect.com. Mobile Fun now has an active global customer base of retailers and distributors as well as the opportunity to develop own brand mobile accessories under the Playfect brand.
The China team is also a vital strategic asset for Mobile Fun’s consumer business. Mobile Fun will benefit from the China team’s established sourcing relationships directly with factories.
Mohammed Hussain, Managing Director at Mobile Fun, commented on the news: “The Playfect acquisition accelerates our ambitious growth strategy as it benefits our existing business while jumpstarting our plans to launch own brand accessories. We now have a fully developed product design, sourcing and quality control capability ready to supply the retail and distribution sectors in both the UK and internationally.”
“This exciting new development will cement our position as a global online retailer while opening up a host of new opportunities. Our presence in China increases the speed at which we source an even wider range of products, and improves our ability to provide ‘Everything First’.” concluded Hussain.
Liran Akavia, Co-founder of Tool Interactive, added: “Mobile Fun is a very exciting company with a proven global business approach. We believe that the Playfect business has an exciting future under Mobile Fun’s leadership and will benefit immensely from its global infrastructure and mobile sector expertise. Playfect’s commitment to innovation, quality and supplying a wide product range will definitely continue with Mobile Fun.”
Mobile Fun’s direct factory relationships will add to its established relationships with 200+ global suppliers.
Mobile Fun stocks over 7,000 products, has a portfolio of websites for more than 30 countries, and retail sales of £11.5 million for the year ending 31st March 2013.
For more information on Mobile Fun, please visit https://www.mobilefun.co.uk/.
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About Playfect
Playfect is a leading global manufacturer of mobile devices accessories and video game accessories for all major video game consoles, PC, smartphones and tablets.
Founded in 2008 by Lior Akavia and Liran Akavia, Playfect is one of the fastest growing companies in the industry with offices in Israel, China and The Netherlands. Playfect products are sold successfully in more than 30 countries worldwide.
Mobile Fun
Mobile Fun is the UK’s leading online retailer of accessories for mobile phones, tablets and other mobile devices, offering a market leading product range from its extensive portfolio of international websites.
Headquartered in Birmingham UK, with a product range of 7,000 globally-sourced mobile accessories, Mobile Fun has successfully established a market-leading position within the competitive mobile, smartphone and tablet sectors.
Mobile Fun was ranked as the UK’s 7th ‘Fastest Growing Technology Based Company’ in the Sunday Times 2006 Microsoft Tech Track 100, was awarded the ‘Online Retailer of the Year’ title at the Mobile News Awards 2011 then again in 2012; won Best Online Business (Consumer) at the ECMOD Awards 2012, the Online Retail Awards 2011 and 2012 ‘Computers and Telecommunications’ category and What Mobile’s Best Accessory Retailer 2012 and 2013. The company was also a finalist in the Online Retail Awards 2013 and the Retail Week Enterprise Awards 2013.
For more information, please contact Ranbir Sahota at Vitis PR on 0121 242 8048 or ranbir@vitispr.com