{"id":56083,"date":"2016-04-27T09:42:19","date_gmt":"2016-04-27T08:42:19","guid":{"rendered":"https:\/\/www.mobilefun.co.uk\/blog\/?p=56083"},"modified":"2016-04-26T13:45:06","modified_gmt":"2016-04-26T12:45:06","slug":"nokia-announce-acquisition-of-withings","status":"publish","type":"post","link":"https:\/\/www.mobilefun.co.uk\/blog\/2016\/04\/nokia-announce-acquisition-of-withings\/","title":{"rendered":"Nokia announce acquisition of Withings"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-56084\" src=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/activite-fb.jpg\" alt=\"activite-fb\" width=\"960\" height=\"597\" srcset=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/activite-fb.jpg 960w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/activite-fb-300x187.jpg 300w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/activite-fb-768x478.jpg 768w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/activite-fb-450x280.jpg 450w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>Nokia may not be a phone maker any more, but they&#8217;re still interested\u00a0in the mobile industry&#8230; and by the end of this year, they&#8217;ll be a much bigger part of it. The Finnish company announced the acquisition of health firm Withings today, in a deal worth \u20ac170 million in cash (\u00a3132 million).<\/p>\n<p>Withings are makers of several health-focused accessories\u00a0including Activit\u00e9 smartwatches, Go fitness trackers, smart scales and more. We&#8217;ve highlighted Withings\u00a0<a href=\"https:\/\/www.mobilefun.co.uk\/blog\/2015\/01\/the-verges-best-ces-2015-wearable-is-coming-to-mobile-fun\/\">products<\/a> <a href=\"https:\/\/www.mobilefun.co.uk\/blog\/2012\/03\/withings-the-smart-brand-with-big-ideas\/\">several<\/a> <a href=\"https:\/\/www.mobilefun.co.uk\/blog\/2016\/01\/withings-at-ces-2016-go-fitness-tracker-unveiled-coming-to-mobile-fun\/\">times<\/a> on this blog, and they&#8217;ve largely been well received by the press too thanks to elegant designs and good usability.<\/p>\n<p>President and CEO of Nokia Rajeev Suri issued the following statement:<\/p>\n<blockquote><p>&#8220;We have said consistently that digital health was an area of strategic interest to Nokia, and we are now taking concrete action to tap the opportunity in this large and important market.\u00a0With this acquisition, Nokia is strengthening its position in the Internet of Things in a way that leverages the power of our trusted brand, fits with our company purpose of expanding the human possibilities of the connected world, and puts us at the heart of a very large addressable market where we can make a meaningful difference in peoples&#8217; lives.&#8221;<\/p><\/blockquote>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-56085\" src=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/withings-activite-2.0.0.jpg\" alt=\"withings-activite--2.0.0\" width=\"1280\" height=\"854\" srcset=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/withings-activite-2.0.0.jpg 1280w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/withings-activite-2.0.0-300x200.jpg 300w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/withings-activite-2.0.0-768x512.jpg 768w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/04\/withings-activite-2.0.0-450x300.jpg 450w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>The acquisition is just\u00a0one of several moves by Nokia to get back into the game after Microsoft purchased their flagging mobile division in 2013. They bought Alcatel-Lucent a year ago, then sold its Here maps division for $3 billion to a group of German auto makers. It&#8217;ll be interesting to see how or if Withings&#8217;\u00a0focus will change\u00a0post-acquisition, and whether Nokia will change their branding or let the company operate more independently.\u00a0The acquisition is expected to close in the third quarter of 2016, as 200 Withings employees join Nokia.<\/p>\n<p>What do you think of the acquisition? Let us know in the comments below, or write to us on Twitter <a href=\"http:\/\/twitter.com\/mobilefun\">@mobilefun<\/a>! Thanks for checking out the article and have a great week!<\/p>\n\n<!-- WP QUADS Content Ad Plugin v. 2.0.27.4 -->\n<div class=\"quads-location quads-ad1\" id=\"quads-ad1\" style=\"float:none;margin:0px 0 0px 0;text-align:center;\">\n<div id=\"bari-widget\"><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Nokia may not be a phone maker any more, but they&#8217;re still interested in the mobile industry&#8230; and by the end of this year, they&#8217;ll be a much bigger part of it. The Finnish company announced the acquisition of health firm Withings today, in a deal worth \u20ac170 million in cash (\u00a3132 million). <\/p>\n","protected":false},"author":78,"featured_media":56085,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6,216,7325,7521],"tags":[62,6776],"_links":{"self":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/56083"}],"collection":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/users\/78"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=56083"}],"version-history":[{"count":1,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/56083\/revisions"}],"predecessor-version":[{"id":56086,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/56083\/revisions\/56086"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/media\/56085"}],"wp:attachment":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=56083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=56083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=56083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}