{"id":53527,"date":"2016-03-15T10:55:31","date_gmt":"2016-03-15T10:55:31","guid":{"rendered":"https:\/\/www.mobilefun.co.uk\/blog\/?p=53527"},"modified":"2016-03-15T12:26:20","modified_gmt":"2016-03-15T12:26:20","slug":"pigeons-take-to-the-skies-using-wearable-technology-to-combat-londons-air-pollution","status":"publish","type":"post","link":"https:\/\/www.mobilefun.co.uk\/blog\/2016\/03\/pigeons-take-to-the-skies-using-wearable-technology-to-combat-londons-air-pollution\/","title":{"rendered":"Pigeons take to the skies, using wearable technology to combat London&#8217;s air pollution"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-53559\" src=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-backpack.jpg\" alt=\"pigeon backpack\" width=\"823\" height=\"494\" srcset=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-backpack.jpg 823w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-backpack-300x180.jpg 300w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-backpack-768x461.jpg 768w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-backpack-450x270.jpg 450w\" sizes=\"(max-width: 823px) 100vw, 823px\" \/><\/p>\n<p><strong>A flock of intrepid pigeons has taken to the skies\u00a0ready to combat London&#8217;s polluted air.\u00a0<\/strong><\/p>\n<p>Thought to be the first time since World War II that our feathered friends have\u00a0been called into action to help a greater cause, this small flock of racing pigeons are monitoring the illegal levels of air pollution across the Capital.<!--more--><\/p>\n<p>Equipped with wearable technology &#8211; little backpacks containing\u00a0pollution sensors and GPS trackers &#8211; they will be\u00a0recording the levels of nitrogen dioxide produced by the city\u2019s diesel cars and buses.<\/p>\n<blockquote><p><em>See Also: &#8216;<a href=\"https:\/\/www.mobilefun.co.uk\/blog\/2016\/02\/police-eagles-set-to-take-down-drones\/\">Police eagles set to take down drones<\/a>&#8216;<\/em><\/p><\/blockquote>\n<p>The main purpose of the project is to raise awareness, and anyone who tweets their local London area to the Twitter account: <a class=\"ProfileHeaderCard-screennameLink u-linkComplex js-nav\" href=\"https:\/\/twitter.com\/PigeonAir\">@<span class=\"u-linkComplex-target\">PigeonAir<\/span><\/a>\u00a0is provided with a reading.<\/p>\n<p>See the birds setting off on a mission from their Brick Lane base in the video below:<\/p>\n<blockquote class=\"twitter-video\" data-lang=\"en\">\n<p dir=\"ltr\" lang=\"en\">And we&#8217;re off! The first <a href=\"https:\/\/twitter.com\/hashtag\/PigeonAir?src=hash\">#PigeonAir<\/a> patrol flies from Brick Lane, monitoring air pollution as we go! <a href=\"https:\/\/t.co\/W8KnyrxnCe\">pic.twitter.com\/W8KnyrxnCe<\/a><\/p>\n<p>\u2014 Pigeon Air Patrol (@PigeonAir) <a href=\"https:\/\/twitter.com\/PigeonAir\/status\/709320860226740224\">March 14, 2016<\/a><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>It&#8217;s reported\u00a0that air pollution is the\u00a0<a href=\"http:\/\/www.theguardian.com\/environment\/2015\/jul\/15\/nearly-9500-people-die-each-year-in-london-because-of-air-pollution-study\">cause almost 10,000 deaths in London<\/a> each year.\u00a0<\/p>\n<p><em>\u201cIt is a scandal. It is a health and environmental scandal for humans \u2013 and pigeons. We\u2019re making the invisible visible,\u201d<\/em> said Pierre Duquesnoy, Creative Director at\u00a0DigitasLBi, the organisation behind the idea.<\/p>\n<p><em>\u201cMost of the time when we talk about pollution people think about Beijing or other places, but there are some days in the year when pollution was higher and more toxic in London than Beijing, that\u2019s the reality.<\/em>\u201d<\/p>\n<p>The use of urban animals, wearable technology and social media is an intriguing mix, but it&#8217;s just another step forward in the exploration of how we can use technology and the internet to improve our daily lives. I for one cannot wait to see what pops up next!<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-53530\" src=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/CdhhSTQUUAM5eIQ.jpg\" alt=\"CdhhSTQUUAM5eIQ\" width=\"1023\" height=\"614\" srcset=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/CdhhSTQUUAM5eIQ.jpg 1023w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/CdhhSTQUUAM5eIQ-300x180.jpg 300w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/CdhhSTQUUAM5eIQ-768x461.jpg 768w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/CdhhSTQUUAM5eIQ-450x270.jpg 450w\" sizes=\"(max-width: 1023px) 100vw, 1023px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"size-full wp-image-53532 aligncenter\" src=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet.jpg\" alt=\"pigeon tweet\" width=\"584\" height=\"581\" srcset=\"https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet.jpg 584w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet-150x150.jpg 150w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet-300x298.jpg 300w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet-450x448.jpg 450w, https:\/\/www.mobilefun.co.uk\/blog\/wp-content\/uploads\/2016\/03\/pigeon-tweet-60x60.jpg 60w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/><\/p>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n\n<!-- WP QUADS Content Ad Plugin v. 2.0.27.4 -->\n<div class=\"quads-location quads-ad1\" id=\"quads-ad1\" style=\"float:none;margin:0px 0 0px 0;text-align:center;\">\n<div id=\"bari-widget\"><\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>A flock of intrepid pigeons has taken to the skies\u00a0ready to combat London&#8217;s polluted air.\u00a0 Thought to be the first time since World War II that our feathered friends have\u00a0been called into action to help a greater cause, this small flock of racing pigeons are monitoring the illegal levels of air pollution across the Capital.<\/p>\n","protected":false},"author":101,"featured_media":53559,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8158,7521],"tags":[7391],"_links":{"self":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/53527"}],"collection":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/users\/101"}],"replies":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=53527"}],"version-history":[{"count":43,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/53527\/revisions"}],"predecessor-version":[{"id":53573,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/posts\/53527\/revisions\/53573"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/media\/53559"}],"wp:attachment":[{"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=53527"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=53527"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.mobilefun.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=53527"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}