Nice Tidy Solution!
Because the active holder provides a swivel function I was able to direct the phone with a more suitable viewing angle while driving and something I couldn't do with a normal vent mounted phone holder.
In short, it was installed within minutes at dashboard level and as I also use the phone with a Sat Nav software, it means I no longer have unsightly cables running down from the windscreen as I did with my original Sat Nav system (particularly as my battery was knackered and it needed to be constantly connect to the 12v ciggie supply)
Of course, it is not a complete hands free solution so a bluetooth adapter for receiving calls is highly recommended.
Seriously, for a tidy solution that works, it's worth the investment.