Mobile Fun Announces Further Expansion into Europe

Wednesday 1st September 2010

Mobile Fun Announces Further Expansion into Europe

Launch of French website boosts mobile online retailer’s presence in Western Europe

Birmingham, 1 September 2010. Mobile Fun, the UK’s leading Internet retailer for Everything Mobile, is taking its proven retail formula further into Europe by launching a dedicated online retail site for French consumers. The site will offer an unsurpassed range of accessories for mobile phones and mobile devices, coupled with a rapid delivery service.

The website, www.mobilefun.fr, which launched in July, is managed from Mobile Fun’s French offices in Paris and is already beating its initial sales targets, with more than 2,500 orders placed on www.mobilefun.fr in the first two months of trading.

France is the third European country that now has a dedicated Mobile Fun presence; the German website started trading in 2008 and is one of Mobile Fun’s fastest growing websites.

MobileFun.fr will follow the successful format of the UK website which currently handles over 33,000 orders per month.

“Market research on phone subscribers, users of ecommerce and broadband penetration, combined with a large number of French customers using our UK website, has proven that there is a strong demand for our range of mobile accessories in France,” explains Mo Hussain, Managing Director of Mobile Fun.

Julien Guiguet, Head of Mobile Fun France commented: “Thanks to the experience from Mobile Fun in the UK and in Germany, we are now bringing a wide range of new mobile products to the French market. We have already received lots of interest from French customers about many of our products. Our most popular sellers so far are the Support Voiture Dash Genie, the FlexiShield mobile phone cases and the Pack Voiture HTC Desire.

The 60 million French mobile phone owners represent a large market for Mobile Fun. After this strong early demand, we are confident that MobileFun.fr will rapidly gain market share in the French mobile accessories retail sector.”

Mobile Fun France will offer the same wide range of stock as the other Mobile Fun sites; comprising 7,000 globally-sourced mobile accessories for mobile phones and other electronic devices including MP3 players, laptops, GPS and games consoles.

Ends

About Mobile Fun

Mobile Fun is the UK’s leading Internet retailer for Everything Mobile – offering a market leading range of accessories for mobile phones and other mobile devices from its www.mobilefun.co.uk website. With a product range of over 7,000 globally-sourced mobile accessories and tens of thousands of mobile downloads available on its website, Mobile Fun has successfully established a market-leading position within the competitive mobile sector.

Mobile Fun has offices in the UK, Germany and France and delivers products to 21 European countries.

Mobile Fun was ranked as the UK’s 7th Fastest Growing Technology Based Company in the Sunday Times 2006 Microsoft Tech Track 100.

For media information, please contact Ranbir Sahota, Vitis Technology PR agency, 0121 242 8048, ranbir@vitispr.com